Janne Rainer Vuorenmaa, Founder
Every memory was once a real life experience. Or was it?
Memories tend to fade with time, like old photographs whose colors wash out and bleed into each other. While some memories remain razor sharp in our minds, others become distorted and incoherent. Yet the sense of smell lets us vividly revive past experiences like nothing else.
We carry moments of the brightest joy as well as darkest sorrow with us. The happiest moments in life cannot be fully appreciated without knowing the sadness of loss. Life exists in this delicate dance of light and shadows.
The creations of V/SITEUR will take you on a journey to specific places and moments in time. Each with its own balance between light and darkness. Just like life itself.